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Brand Management

Brand Promise... how sensitive and relevant?
Let’s understand this from a stand point of "promise to pay"
by negotiable instrument of a sovereign country.

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Marketing

Should marketing inputs be
measured against output or outcome?
The decision to this choice would lead to brand building

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Sales

Sales… point at which experience begins,,,

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Consumer Behaviour

Decision making… the process of choosing between options,
is a fundamental human behaviour.  Options, Evaluation,
Choice are the dissected parts of decision making.

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Luxury

How to remain rare and grow business?
An industry like no other…

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Research Design Methods

Creating new knowledge…