Luxury Marketing

There has been a steady raise of interest in luxury brands. It is true that they are the polar opposite of low cost. Inherited from ranks and titles of nobility in aristocratic times, today luxury has become aspirational product for many. Luxury shoppers have different motivations, behaviours, and preferences, so that vaguely targeting “the rich and affluent” is not enough. The success lies on target the right customers for each product or service. The persona framework will help to decode luxury shoppers’ motivation, behaviour, and preferences. Deep insights on the luxury consumers required to achieve reach to the right audience.

> Profile and deeply connect with luxury shoppers

> Predict and address luxury customers’ most hidden demands

> Spot the appropriate competitors and the right positioning

> Design unique and appealing story lines

> Differentiate luxury, fashion and Premium