Customer Lifetime Value (CLV)

At Brandr Consulting, we help the organisations to predict the Customer Lifetime Value (CLV), the total value generated by a customer in the future across the entire customer life cycle, could be used in customer centric and integrated marketing areas and in a customer experience context, whereby the focus is on long-term customer relationships, as is the case in the end-to-end customer experience. It offers improved control and forecast in the areas of budgeting, segmentation and overall health of the organisation.