Customer Motivation
Engagement, experience, involvement, attachment the vital psychological factors driving consumer motivational behaviour to buy products. This journey is based on the experience economy theory and self-determination theory that runs on relationships.
> Perceived psychological benefits (autonomy, competence, and relatedness) and intrinsic motivation.
> Intrinsic motivation and customer engagement (conscious participation, enthusiasm, and social interaction).
> Customer engagement and customer value creation (functional value, hedonic value, and social value).
> Customer value creation and customer purchasing behaviour (shopping memory, customer satisfaction, word-of-mouth, and revisit intention)
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