Customer Motivation

Engagement, experience, involvement, attachment the vital psychological factors driving consumer motivational behaviour to buy products. This journey is based on the experience economy theory and self-determination theory that runs on relationships.

> Perceived psychological benefits (autonomy, competence, and relatedness) and intrinsic motivation.

> Intrinsic motivation and customer engagement (conscious participation, enthusiasm, and social interaction).

> Customer engagement and customer value creation (functional value, hedonic value, and social value).

> Customer value creation and customer purchasing behaviour (shopping memory, customer satisfaction, word-of-mouth, and revisit intention)

“When you are in the financial industry you know the image you have to project to people. You have to be agile and authoritative; Consulting WP is the way to go for financial institutions.”

Amanda Seyfried
Founder & CEO, Arcade Systems