Segmentation, Targetting and Positioning

Organisation’s main purpose is to develop products that produce value for customers and they should be profitable for the company. So, picking up the correct product development and marketing strategy is vital for the organisation’s success. Segmentation, Targeting and Positioning (STP) is a strategic marketing technique emerged on a premise that “a marketer could not satisfy every person in the market, where marketers divide the market into various segments”. STP helps marketing efforts to focus on target segments with precision.