Channel Optimisation

Channel optimisation in multiple-channel systems is complex by nature and rewarding if handled well. At Brandr Consulting, we help organisations to make three distribution decisions.

> The manufacturer’s choice of channels (channel strategy)

> The number of outlets to operate within each channel (channel intensity)

> The pricing structure between channels (channel management)

The clutter or any overlaps in channel systems will lead to significant causal complexities.

“When you are in the financial industry you know the image you have to project to people. You have to be agile and authoritative; Consulting WP is the way to go for financial institutions.”

Amanda Seyfried
Founder & CEO, Arcade Systems