Marketing Return on Investment
Marketing Return on Investment (MROI) can be inversely related to profits in healthy, high performance firms. In light of this, the practitioners contend that MROI is a poor metric for evaluating profitable performance, because lower MROI is not always a sign of poor performance and higher MROI is not always a sign of higher performance. However, MROI can be converted into an elasticity of efficiency and used as a diagnostic tool to help marketing managers choose more profitable levels of promotion. MROI in the role of a diagnostic tool has stronger theoretical foundations than in its role as an evaluation metric.
“When you are in the financial industry you know the image you have to project to people. You have to be agile and authoritative; Consulting WP is the way to go for financial institutions.”
